1906 – Hamdard, the emblem that owns Rooh Afza, became a modest health center by using Hakeem Abdul Majeed to heal masses with natural substances.
1907 – Rooh Afza, as a herb and fruit-filled drink, become protected inside the list of drugs by using Abdul to deal with warmness, stroke, dehydration, and diarrhea. Rooh Afza’s call signifies a product that nourishes the soul.
1940 – Owing to the drink’s growing popularity, a factory in Old Delhi’s Daryaganj changed into a setup to produce Rooh Afza in bulk.
1948 – After Partition, the elder son of Abdul Majeed stayed in India whilst the more youthful son went to Pakistan and laid the foundation for Hamdard in Karachi. Today, Rooh Afza of Pakistan and Bangladesh flavor precisely the same.
1980 – By this time, Rooh Afza had grown to be an intrinsic part of the Indian subculture, with the drink being served to visitors at homes and offices.
2000 – In the past, due to the 90s and early 2000, Rooh Afza witnessed a decline in marketplace proportion as customers more and more desired carbonated drinks.
2008 – To reinvent the brand, Rooh Afza brought on board Juhi Chawla because the emblem ambassador makes additional inroads into the hearts of Indian households and women.
2010 – As a part of the new advertising marketing campaign, chef Nita Mehta becomes introduced to create new mocktail and dessert recipes from Rooh Afza.
2012 – Rooh Afza experimented with packaging and offered the syrup in plastic bottles in Hyderabad and Bengaluru.
2017 – Hamdard launched “Rooh Afza Fusion,” an equipped-to-drink fruit juice infused with Rooh Afza.
2018 – The campaign “Ghul Ke Jiyo” was released. Hamdard tied up with Barista Coffee Company to convey Rooh Afza infused hot beverages and bakery merchandise.
2019 – Rooh Afza completes 112 years. It has survived Partition, License Raj, and the technology of fizzy beverages. Today, it’s far exported widely, and there are some of the brands beneath Rooh Afza.
As our lives get busier, the primary aspect we constantly seem to sacrifice is our sleep. Energy drinks are large in the United States and other parts of the arena. Designed to prove both a shot of strength and act as a supply of nutrients, these beverages permit us to make it through the day without passing out before lunchtime. In current years, many human beings have tailored their lifestyle around these liquids that memories have commenced surfacing of the viable bad attributes of those liquids. Alleged dying from ingesting those drinks in golf equipment and other activities have raised the crimson flag to legislatures worried about power drink fitness issues. What approximately are those liquids causes for alarm, and what sort of-of those claims are correct?
A Short History
The modern-day strength drink developed from a drink first advertised in Japan all through the 1960s. This drink, referred to as Lipovitan-D (nonetheless to be had in Japan), contained a combination of B vitamins and taurine. Taurine, an amino acid, is a metabolic agent. This is used to enhance strength and attention. The drink become at the start created as a medical tonic for people tormented by continual fatigue. However, it grew in recognition as it became quickly followed with the aid of the clubbing scene in Tokyo.
From Japan, the electricity drink becomes taken up through numerous Asian international locations as it made its way in Europe and the USA. The first commercially offered drink within the US turned into Red Bull. Taking the simple drink formulation used in Japan, the writer of Red Bull introduced caffeine and sugar to the mixture, a staple of energy liquids to this day. The strength drink market exploded as soon as Red Bull hit the scene, and numerous other businesses threw their hat inside the ring to vie for the purchaser’s dollar.